It is the brand of choice for the “Optimistic” Rebel”.
The optimistic rebel is one who is willing to challenge the status quo, provoke change, inspire the culture, and create the future. These Rebels come alive and many arenas such as Music, Sports, Arts, and Fashion.

The Converse Brand Promise is “To be the coolest brand in the world” and this promise is carried throughout into apparel, accessories and of course eyewear.

Brand Target Customer Demographics
-Unisex
-Age 16-22
-'Creativity is life', 'Conformity is Death'