The Fendi story began as a brand made of entrepreneurship and creativity, craftsmanship and technology.

Today in collaboration with Karl Lagerfeld, the versatile interpreter of the brand image, Fendi is a multinational luxury goods brand standing for luxury and premium quality.

The Fendi sun and ophthalmic collections are not to be missed - luxurious and ultra-feminine - these styles will bring out the glamour in everyone.

The new Fendi sun shields and rimless styles, in the season’s leading fashion color stories, incorporate the Fendi logo in innovative new ways and are distinctively Fendi.

The plastics are rich and sensual - made even more luxurious with the addition of rhinestones. The ophthalmics appeal to both the trendy and classic Fendi consumers, with beautiful detailing, coloring, and feminine eyeshapes.

Brand Profile:
-For a stylish and sophisticated woman whose life is filled with glamour

Collection description:
-Luxurious and ultra feminine -Rich & Sensual with the use of rhinestones -Beautiful detailing, colouring, and feminine shapes