adidas Originals
Time honoured spot design with organic and ever mutating street style in the perfect eyewear mashup.
Conceived in the same house as the sport lifestyle giant of apparel and footwear, originals eyewear finds a happy home on the heads of earth-people who get it.
Created in Austria by the eyewear masters at Silhouette International, every pair features 100% UVA, B, C protection, scratch resistant lenses in high–style colours, ultra light and highly flexible (SP or metal) materials , and all lightweight and comfort today’s global trend setters take for granted.
Brand Target Customer Demographics
-Unisex
-Age 15-30
-Retro fashion eyewear