In 1972, the world turned to Germany when the Olympic Games opened in Munich. Just in time for the event, adidas presented a new logo that was here to stay: the Trefoil. Then, symbolising performance.
In 1986, when US-based hip hop group Run DMC released “my adidas” it was about setting the record straight about hard working people in troubled neighbourhoods and about pure enthusiasm about their sneakers. The song became a hit and Run DMC and adidas unexpected and unique partners.
This merge of art and sports not only set the everlasting street fashion trend off but also marked the birth of non-athletic promotions in the sporting goods industry.
Inspired by the creativity and expressive street style of adidas Originals, the eyewear collection embraces the adidas brands’ core values, carefully balancing innovation and tradition to create a modern range of eyewear designed with state of the art production methods: bi-injection and high-resolution digital printing.