Roberto Cavalli created the Just Cavalli line in 2000, dedicating it to a new generation of free spirits. Starting with his eclectic, highly imaginative style, he devised a collection with a strong personality, focusing on the constant use of innovative materials and experimental graphics, the traditional “heritage” of the Cavalli fashion house.
The collection has always stood out as a think-tank that studies and refines tomorrow’s style today.

It has become a global brand enriched through the ideation and creation of a range of Just Cavalli brand products, meeting the needs of a young international clientele. From the photos of Roberto Cavalli’’s travels, the prints are born: absolute protagonists of this collection, inspired as always by the wonder of nature. “I created Just Cavalli for young people, who are always inspiring my designs… I observe them, study them — sometimes I’m taken aback by them, they fascinate me… The focus of Just Cavalli has turned to the real world, to the contemporary — the absolute territory of the new generation!” “…My prints always come from my photos, they are the inspiration of my clothes…” “…The most normal object has the ability to stir distant memories in my mind…” “…And become a source of inspiration for a collection or even a simple detail on a dress…”
Roberto Cavalli

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