about the brand
Paul Smith is Britain’s foremost designer. He is renowned for his creative aesthetic, which combines tradition and modernity. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company. Each Paul Smith design is underpinned by a dry British sense of humour: quirky but not frivolous, eccentric but not silly.
Paul’s saying, that 'you can find inspiration in everything’, means that references are eclectic, coming from high art and everyday life.
Happily positioned between high fashion and formalwear, while taking reference from both, Paul Smith has always been proud to stand apart.
Each frame is carefully crafted using the highest quality materials. Specially developed acetates from Italian experts, Mazzucchelli, provide a unique palette that follows Paul’s passion for exceptional materials. Colour is central to the Eyewear collection and is expressed through coloured acetate frames based on Paul Smith’s ‘Artist Stripe.’